Online MBA Leadership and Sustainability

Module Descriptions

There are no average courses within our MBA programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.

There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.


Not-for-credit module

A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.

Organisational Behaviour

The way people are managed within organisations plays a paramount role in corporate success. In a fast changing organisational landscape, we take into account impacting factors such as social, technological, economic, environmental, political and legal considerations. With a variety of real-life case studies, you will be asked to make decisions, which will inevitably influence the (work) life of your employees. These are of course, backed by the core taught concepts, which feature group dynamics, motivation and leadership, group behaviour, communication, power, conflict and prejudice in the workspace, organisational culture and how to manage and understand change within the organisation.

Marketing Management

You will reinvent the airline business, redefine the boundaries of retailing, manage the sales of an online computer mega store, and learn how to focus on your customer. Seems like a bold prediction but it is just the content of marketing management directed by a marketing specialist.

The teaching of market segmentation, environment, research, innovative sales system, international marketing and policy planning and implementation will make sure that your view of marketing will never be the same. A concrete marketing plan for your company or your own business will be your final assessment, providing you with flexibility and effective learning results, which you can assess and apply in no time.

Financial Management

Business is about profit, and there can only be sustainability with a proper knowledge of effective financial management. Oxford and Harvard Business School graduate Prof. David Duffill will expand and reinforce your knowledge of financial accounting, management accounts, budgeting and financing.

Once again, the course leader is not just crunching numbers. He will link each topic to real financial situations where you, as the manager in chief, have to assess the financial performance of successful corporations, and develop sharp analytical skills with tools like decision tree analysis.

Financial Management is about successful financial results. At the end of this course you will not only know the basics, but you will be in the position to master every component of superior financial management and analysis.

Money Management

The successful management of financial assets, be they of an individual, a small business, or a large corporation demands a knowledge of financial markets, how they operate, what instruments and investment vehicles are available, and what macro-economic forces are acting upon them. This module is designed to provide you with a broad understanding of financial markets (as distinct from a narrow specialist approach) but with sufficient details of their many components so that you may make your own investment decisions and interact with your specialist advisers.

Particular attention will be given to portfolio composition and management through ETF (Exchange Traded Funds), Mutual Funds and other innovative vehicles like structured products. Students attending this class will be able to access the Morningstar Investment Research Library and run a simulated portfolio through the OnlineCampus Trading platform.

Tackling Global-Local Challenges in Ethics, Responsibility and Sustainability

Mandatory one-week residency in Cumbria, England

The mandatory one-week residency in Cumbria, England, held in the idyllic setting of the British Lake District, aims to provide learners with the opportunity to conceptualise ethics, responsibility and sustainability in diverse global settings. It allows students to develop an insight into the expanding role of sustainable development, corporate governance, responsible business practice and the ethical dimensions of organisational policies and practices.

University of Cumbria faculty members will guide you in the daily classes, enriched by contemporary case studies and teamwork in this innovative and unique topic.

Strategic Management

Do you really think strategically? Is your strategy sustainable and well formulated? How would you implement your newly formulated strategy? As you start on this course, you might just discover that you didn’t really know the answers to all these questions. Don’t worry, Prof David Duffill will be glad to provide crystal clear explanations. Not only will you learn about strategy formulation context, content, and its effective implementation, you will also be exposed to failures like that of Enron with the award winning video case produced by the Darden School of Management. Successful strategies like those of Ryanair, Kellogg, and Monsanto as well as traditional analytical tools like Porter’s five forces model, will serve as a platform for your endeavours at innovative thinking.

As they say, “There is only one thing worse than no strategy: a badly formulated or executed strategy.” This being the last course of your MBA, we will go the extra mile to ensure your complete understanding of effective, innovative and sustainable business strategies.