Online Master of Business Administration

Module Descriptions

There are no average courses within our MBA programme. We are committed to providing an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all intended to make you a more successful and efficient manager.

There are no old-fashioned exams. Instead, you are given real-life case studies to work on and essays to write, which allow you to think critically about your company and your own career. All this might seem glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values are accepted for admission to Robert Kennedy College.

Induction

Not-for-credit module

A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning, and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.

Organisational Behaviour

The way people are managed within organisations plays a paramount role in corporate success. In a fast changing organisational landscape, we take into account impacting factors like social, technological, economic, environmental, political, and legal considerations.

With a variety of real-life case studies, you will be asked to make decisions, which will inevitably influence the (work) life of your employees. These are, of course, backed by the core taught concepts, which feature group dynamics, motivation and leadership, group behaviour, communication, power, conflict and prejudice in the workspace, organisational culture, and how to manage and understand change within an organisation.

Marketing Management

You will reinvent the airline business, redefine the boundaries of retailing, manage the sales of an online computer mega-store, and learn how to focus on your customer. Seems like a bold prediction but it is just the content of Marketing Management directed by a marketing specialist.

The teaching of market segmentation, environment, research, innovative sales systems, international marketing, and policy planning and implementation will make sure that your view of marketing will never be the same. A concrete marketing plan for your company or your own business will be your final assessment, providing you with flexibility and effective learning results, which you can assess and apply in no time.

Financial Management

Business is about profit, and there can only be sustainability with a proper knowledge of effective financial management. Oxford and Harvard Business School graduate Professor David Duffill will expand and reinforce your knowledge of financial accounting, management accounts, budgeting and financing.

Tackling Global-Local Challenges in Ethics, Responsibility and Sustainability

Mandatory one-week residency in Cumbria, England

The mandatory one-week residency in Cumbria, England, held in the idyllic setting of the British Lake District, aims to provide learners with the opportunity to conceptualise ethics, responsibility and sustainability in diverse global settings. It allows students to develop an insight into the expanding role of sustainable development, corporate governance, responsible business practice and the ethical dimensions of organisational policies and practices.

University of Cumbria faculty members will guide you in the daily classes, enriched by contemporary case studies and teamwork in this innovative and unique topic.

Information Management

Elective module

Cloud Computing, Linux and Open Source Software, Social Media. These are only few of the new technological innovations and, at the same time, challenges presented to the managers of tomorrow.

This module aims to enable you to develop a conceptual and comprehensive understanding of the manager’s role in relation to the leading of the effective management and use of information, information technology, and information systems and to apply these within an organisational/strategic context.

Corporate Strategy and Competitiveness

Elective module including a one-week residency in Zürich, Switzerland

In cooperation with the Institute for Strategy and Competitiveness of the Harvard Business School, Robert Kennedy College is offering this outstanding course designed by Professor Michael Porter, the Bishop William Lawrence University Professor at Harvard Business School and the leading authority on corporate strategy and competitiveness. Taught by Robert Kennedy College Deputy Dean and Harvard Business School MBA graduate Professor David Duffill, this course explores the determinants of national and regional competitiveness building from the perspective of firms, clusters, sub-national units, nations, and groups of neighbouring countries.

The course is concerned not only with government policy, but with the roles that firms, industry associations, universities, and other institutions play in competitiveness. It takes examples from both advanced and developing economies, and addresses competitiveness at multiple levels. Students who take this elective have access to the exclusive video lectures of Professor Porter and are required to attend the residential session in Zürich, Switzerland.

Strategic Management

Do you really think strategically? Is your strategy sustainable and well formulated? How would you implement your newly formulated strategy?

As you start on this course, you might just discover that you didn’t really know the answers to these questions. Not only will you learn about strategy formulation context, content, and its effective implementation, you will also be studying the latest business strategies from Harvard Business School case studies like those of Facebook, Kellogg, and Google, as well as traditional analytical tools like Porter’s Five Forces model, which will serve as a platform for your endeavours at innovative thinking.